Consumers from all walks of life are now aware of and have experienced what it’s like to go digital as part of their daily lives—making payments, ordering food, participating in meetings and learning something new. For some, especially millennials, this has been a godsend of speed and convenience. For others, it’s been a curse of technological complexity with no one to talk to when things go wrong. There is a growing expectation that companies should be able to provide a seamless, trustworthy and fit-for-purpose customer experience—be it online, brick-and-mortar or both. As many companies have realized, this is easier said than done. More importantly, how does a company differentiate itself and drive a sustainable competitive advantage in this omni-channel environment? What are the key considerations? What new people capabilities are required and how best to acquire and/or develop them?
In this Café DDI Virtual Roundtable, we will be addressing the topic: Leveling up the Customer Experience.
During this now on-demand session, we will: